Illuminated exterior signage can make the big and small details of your business sign stand out, capture attention, and send signals to your customers.

Lighted signs allow your branding to be seen day and night, even in all types of weather. They also advertise your business 24-hours a day, even when your business is closed.

1. Increased Visibility

When it comes to outdoor building signage, illumination has a big impact on how well your business is seen. Even if you’re only open during daytime hours, a sign that’s lit up can help your business stay visible at night as well.

According to Christy Gannone, marketing consultant at Loumarc Signs, this is one of the main benefits of illuminated exterior signs: They make your business stand out at night!

This can be especially helpful for businesses that are open after dark, but may be located in a less-than-ideal location. You don’t want your customers, passers-by or passing trade to get lost trying to find your business in a rainstorm or similar weather conditions – so an illuminated outdoor sign can help them to find your business easily.

Illuminated signs also give your business a modern look, which is an appealing factor for potential customers. You can backlight your letters or choose a different color combination to create an eye-catching contrast on your sign.

A few strategically-placed exterior LED lights are all you need to keep your electric bill low while illuminating your outdoor building signage. Plus, they’re easy to update and don’t require a lot of energy to run. With so many benefits, it’s no wonder that more and more businesses are choosing illuminated exterior signs! They’re a great investment for your business! And they can even help to increase your sales.

2. 24 Hour Advertising

Illuminated exterior signs are a great way to make sure your business is always on display and is visible in all weather conditions. They are also more eye-catching and aesthetically pleasing than traditional non-illuminated signage, which makes them an ideal choice for any business.

Illuminate your sign with a backlit panel that illuminates the logo or message you wish to promote. The lights can change colors or even be synchronized to an animation to help draw attention and get potential consumers excited about your brand.

A lighted sign can also help your company stand out in a crowd by lighting up the night and providing increased visibility to passersby. It’s the kind of thing that you’ll be proud to have on display as a defining feature of your business.

It’s also a great way to deter vandals and burglars, as well as make your customer’s experience more enjoyable. It’s also a smart business investment, as it will likely last for years to come and can help your company increase its revenue over time.

With so many benefits of the illuminated sign, you might be wondering which is the best option for your company. Contact us to discuss your needs and find out if an illuminated sign is the right fit for you. It might be the best decision you’ve ever made for your business. We’ll be happy to help you select the right signs for your business and make sure they are visible in all weather conditions.

3. Eco-Friendly

If you’re looking for a way to help your business go green, illuminated exterior signage is an excellent choice. It uses far less energy than traditional incandescent lights, which is great for the environment and can save you money on your energy bill.

The LED light bulbs that are used to power these signs are incredibly efficient and have a long lifespan, which means you won’t need to replace them as often as you would with an incandescent bulb. They are also very cost-effective and can be disposed of in a green manner when they’re no longer needed.

Signage is an important part of a business’s brand image, so it makes sense that it should be able to shine brightly no matter the time or day. Illuminated exterior signage goes a step further than standard signs by ensuring that the brand is visible in all weather conditions, including rain, gloom and snow, so you don’t lose your marketing efforts to darkness!

A sign that’s lit during the day can help attract more people to your store and increase your sales. And the best part is that you can have it up and running in as little as a day, meaning that your brand will be there to promote you 24/7!

4. Aesthetics

Whether you’re looking to attract more foot traffic or simply a more stylish look for your business, illuminated exterior signs are the way to go. These are often the star of any business’s signage portfolio, and come in a variety of shapes and sizes to meet the unique needs of your brand and budget. Why pay for a boring signage when you can pay for a neon sign instead?

The best part is that they can be hung from virtually any building in your neighborhood. It’s a smart way to make your business stand out from the crowd and keep your clients returning for more.

Illuminated exterior signs aren’t just about making your company name stand out from the crowd; they also play a significant role in increasing security around your property. Dark buildings and dim lots are common targets for burglars, and shedding some light on your business helps deter crime before it even happens.

It’s also a no brainer that a sign with a well-designed LED lighting system is eco-friendly to boot. These lights use far less energy than traditional incandescent bulbs and last longer as well, making them the stars of your next outdoor lighting installation.

The most important thing to remember is that the best illuminated signs are not only a good looking item to look at but also a solid marketing tool to boost your bottom line. Contact Signworks to learn more about the benefits of illuminated exterior signage for your business.

5. Increased Security

Illuminated exterior signage is a great way to improve the security of your business and help deter vandalism. A persistently glowing sign will keep would-be burglars at bay, and will make your business feel more secure for customers on rainy days.

One of the most important benefits of illuminated outdoor signage is its ability to work around the clock, and continue to advertise your business even when the sun goes down. This helps ensure that your business is always a hotspot for potential clients.

Another benefit of illuminated signs is that they are more eco-friendly and energy efficient than traditional, non-illuminated outdoor signs. They’re also easier to maintain, and are often more cost-effective over time.

Finally, illuminated exterior signage is more eye-catching than non-illuminated. Using advanced lighting technology, you can choose from a variety of color options to really stand out in the dark, making your business look more upmarket and sophisticated than its competition.

There are many different types of illuminated exterior signs, but the most popular ones include pylon and cabinet signs. They’re typically freestanding structures made from steel that are lit up using LEDs. These can come in a variety of shapes and sizes, from single-sided to double-sided. The best part is that they can be customized to your needs and fit your budget. The LEDs used to light them can be controlled, and they can be programmed to change colors depending on the occasion or season.

6. Longevity

Illuminated signage is an excellent option for any business looking to improve its overall branding. It helps boost visibility, make your business stand out from the crowd, and promote your company 24/7/365.

Unlike traditional exterior signage that can only be illuminated when it’s daylight, illuminated signs are made to thrive in all weather conditions, including rain, snow and fog. Additionally, this type of sign is energy efficient and eco-friendly.

A well-made and maintained illuminated exterior business sign will serve your company well for years to come. While it may cost a bit more to invest in an illuminated sign, it is worth the investment for its long-term benefits.

As with any outdoor product, signs deteriorate over time due to weathering and UV damage. This causes the fading of the graphics and films used to create them, as well as the breakdown of any plastics that have been applied.

If you notice that your exterior signage has started to fade, consider giving it a once-over with a paint brush or spray can of the right color. It can give you instant gratification, and you might be able to extend the life of your sign by changing out old paint or materials with more durable options that will last longer.

Another common problem that affects the longevity of your sign is rust. If your sign has a metal base or frame, rust can quickly corrode it. It can also spread mold. This can affect the appearance of your business and the way you brand your establishment, so it’s important to remove any rust and repair or replace broken hardware immediately.